Spend Less Money and Attract More Clients With Internet
Marketing Than From Yellow Pages
Fact: Most Consumers Begin Their
Search
For Local Products and Services
Not From Yellow Pages or Direct Mail.
If you are satisfied with the number
of clients that you get through your Yellow Page ads and are happy
with the amount of money that you spend, stop here.
However - if you're motivated to
attract more business that provides a greater return on your marketing
investment, keep reading.
The Downwared Spiral of Yellow Pages
Yellow Pages used to be the most
effective way to reach the most number of your local customers for the
least amount of invesment. The advantage of the Yellow Pages for small
businesses is that when consumers are looking to make a purchase, they
most often use the Yellow Pages to find one of the businesses that
they are looking for. But in recent years that has started to shift.
And Then Internet Marketing Came Along
Internet Marketing (also known as
Pay-Per-Click or PPC) has been around for almost 10 years now but it
has only started to take off and that charge is led by Google. It's
probably most similar to Yellow Pages than any of the more traditional
forms of advertising, simply because it's available for people who are
specifically looking for You and not You looking for Them (like TV,
radio, newspapers, and direct mail). You are only paying to advertise
to people who are looking for you.
With Internet Advertising, there are
3 Major Differences.
- More and more people are moving away from Yellow Pages to
the Internet. In the past, people used the Yellow Pages to find
anything local. Now, they can just go to the web and type their zip
code and the service they're searching for. Even their own analysts
report that 70% of the time individuals use the Internet instead of
the Yellow Pages when searching for a service.
- Websites give businesses the chance to differentiate
themselves. With the Yellow Pages, someone might have a bigger ad
than the next person, but there was very little they could do to
differentiate themselves. But with a website, you can provide as much
information as the consumer needs to make a decision. You can
differentiate yourself from your competitors.
- Finally, and this is the real death blow for Yellow Pages -
with Internet Marketing, you only pay for visitors who click on your
ad and go to your website. You only pay for results and its a method
that the Yellow Pages just can't offer.
With Internet Marketing, you ONLY pay
for people who searched for your products or services and liked your
advertisement. You don't pay for the 98% of the people who aren't
interested!
That Sounds Great, but What About the Costs?
While Yellow Page rates continue to
spiral upward, it's a much different world with Pay-Per-Click. Again,
you are only paying for people who click on your ad, so while you may
pay the Yellow Pages a huge monthly fee, even if no one calls you, you
only pay for those who click on your ad with Pay-Per-Click. Just think
about it this way. With Yellow Pages, you have to pay for all the
paper and ink for the material to be printed on and you have to pay
someone to do that. But with Internet Advertising, there are no
printers to pay. It's all on the Internet so everything is that much
cheaper.
You determine how much you want to
pay each month and how many visitors and clients you want and that's
how you set your budget. And on top of that, the cost per each visitor
is often very cheap - often times less than a dollar, depending on
your market.
Check out the graph below that
compares the Costs Per Lead and Customer for the different forms of
advertising and you'll see how much less Pay-Per-Click really is.
It's Not Just the Yellow Pages
Two thirds of the population is on
the FTC's Do Not Call Registry. The cost effectiveness of Television
and Cable Advertising effectiveness is plummeting -- due to channel
surfing and the exponential growth of TIVO. Spam filters are blocking
up to 20-35% of legitimate email. Local radio continues to fragment
with the rapid growth of satellite radio like Sirius and XM. Direct
Mail is becoming increasingly expensive as postage continues to climb
on a yearly basis and response rates are a fraction of what they used
to be, now that everyone's mailbox is cluttered with junk mail. Every
medium costs more and is more cluttered in a world where the attention
span of the buying public is shrinking.
Internet marketing - the one idea
that came out ahead in the Internet BUST -- is constantly growing.
While the old mediums might be lucky to grow 2% a year, Internet
Marketing will continue to grow around 40% a year!
The Financial Mathematics of
Internet Marketing will startle you...
Do the math!!!! Hundreds of people
per month searching online for the products and services you offer
times the average value of each client times 12 months per year =
hundreds of thousands of dollars in future revenue. If you can learn
how to get a big share of the web traffic goldmine - you can grow your
business and profits to any level you choose.
The Coming Boom in Advertising ...
Internet Advertising is the 800 pound
gorilla fueling the meteoric growth behind the local business success
stories that are cropping up from coast to coast.
The lucky few who have figured out
and mastered PPC are enjoying spectacular growth and skyrocketing
incomes.
The beginning of the boom...
Stories are popping up from coast to
coast. Local businesses with formerly stagnant revenues that are
suddenly are taking off. Experiencing explosive growth. Watching their
incomes skyrocket.
- New York City moving and storage company that now gets 90%
of its business from the internet.
- Virginia Roofing Company owner cancels all its other
advertising because his website is over delivering new leads.
- Silicon Valley dentist getting a 20 to 1 return on his
internet marketing investment.
- Dallas Contractor who can't keep up with the new business he
is getting online.
- Chicago carpet retailer who is now "raking it in" and has
stopped all other forms of marketing.
What do all these "success stories" have in common?
They've cracked the code. They have
discovered online marketing. Engineered a web marketing strategy that
consistently delivers a steady stream of new business. Discovered how
to monopolize the local search market in their community.
This Sounds Great! What Do I Need To Do To Get Started?
Internet Marketing offers a lower
cost per lead / customer than Direct Mail, yellow pages, newspaper,
email, radio or other local media. IVJR has already helped many
businesses capture new customers through targeted local search engine
marketing and yours could be next!
All you need to do is speak to an
IVJR consultant about your business and your advertising needs. Once
you decide to join the other small busineses that are already using
IVJR's service we can have you set up in about 20 minutes and
advertising online in about a week!
For more information about our
service please fill out the form below or contact us toll free at
(877) 316-5166!
